Simone Cabrino

Personal Information

Simone Cabrino
Website: http://simone.cabrino.it
Email: info@cabrino.it

Work Experience

10/2010: Partner, Web Project Manager for Action! srl.
04/2009 – 10/2010: Partner, Developer and Web Project Manager for Action! srl.
06/2006 – 04/2009: Developer and SEO-SEM Consultant for Action! srl.
06/2006 – 12/2006: Developer for Action! srl.
2003 – 06/2006: PHP / PHP-Nuke Freelance Developer and developer of a few small websites, such as http://www.funlab.it. Developer of simple softwares in Visual Basic 6 (VB6).

Computer Expertise

Software and Operating Systems

Operating Systems: Microsoft Windows (also Server), Mac OS X, Linux Ubuntu.
Software used: Microsoft Office, Adobe CS4, TextMate.

Programming and Web Development

CSS: Excellent knowledge of CSS2 and good knowledge of CSS3.
HTML / XHTML: Excellent knowledge of HTML4 and XHTML. Currently deepening my knowledge of HTML5.
JavaScript: Good knowledge of JS and of the development framework of jQuery and of all open source libraries.
PHP: Excellent knowledge of PHP4 and PHP5. I have always favored PHP for web programming. I have tested and used the development frameworks CakePHP and Symfony for small personal projects, but I have not yet found the time to further deepen my knowledge of their functions.
ASP: Excellent knowledge of ASP Classic and VB Script. I have used this technology for years for the development of business websites and script for the automation of recurrent activity.

Content Management Systems (CMS)

Excellent knowledge of WordPress (and not only for blog development) and of many, many free plugins available on the web.
Good knowledge of Magento Commerce (www.funlab.it).
Good knowledge of Drupal and Joomla!.

Marketing Activities

In the last two years I worked a lot following marketing activities for the customers of Action!. From SEO to PPC (Pay Per Click) campaigns, from DEM (Direct Email Marketing) promotion to the use of new tecnologies as QRCodes or Augumented Reality.

SEO (Search Engine Optimization)

In the beginning helped and followed from a professional SEO agency, I studied how to optimize HTML website structure and the textual contents, creating ad hoc tests and verifying their ranking. I know hot to create a semantically correct website, I know how to look for look for which keywords and keyphrases are best for a good ranking on the most known search engine.

Augmented Reality

Managing of interactive advertising campaign that must involve the users and make them to remember easily details as brand, logo or main keywords that will allow them to find the products in future. All the campaigns have been developed using open-source technologies (FLAR Toolkit, FLAR Manager).

QRCodes and bi-dimensional codes

Opened, in 2007 with a colleague, a website dedicated to the bi-dimensional codes and their usage in the world. Codmmunity (http://codmmunity.com) is now part of the projects followed by our company.

DEM Campaigns (Direct Email Marketing)

Using platforms really known in the Direct Marketing world, I followed from the first contact with customers to the statistic, a lot of DEM campaigns. Role of these was promoting the firm brand or advise the presence of the company in a trade. Excellent knowledge of segmentation, purchase or rent of emails database.
Experience in both B2B and B2C.

PPC Campaigns (Pay Per Click)

In this last two years I also create a lot of PPC Campaigns, starting from the lookup of keywords to the copywriting phase. I always used Google AdWords for my pay per click campaigns.
Experience in both B2B (Business to Business) and B2C (Business to Consumers).

Linguistic Skill

Italian is my mother tongue, and I have always studied English, a language that I use daily for work. I am currently studying Russian. I have basic knowledge of Spanish.

Hobbies and Free Time

I love to travel, to discover the culture and the life of every place I visit. I always try to visit places where I can learn about the real life of the place, and not only the touristy aspects.

I love to listen to music, any kind of music: from classic for relaxation and concentration to rock for waking up in the morning. Dance for going running, and pop as the background for work.

I spend most of my free time on the Internet in search of new knowledge to add to my personal store, but most of the time I end up surfing without a specific route in mind, thanks to the principle of serendipity.